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Sellers: Pricing Your Home Right
A Free Report Courtesy of Madison Monroe
It can be a big shock
when you learn what buyers think your home is worth. You want to
be careful and avoid pricing your home too high, which almost
always is nonproductive. A buyer doesn’t care how much you
paid for the house or that you added a lavish swimming pool. If
your price is too high, they’ll buy a different house.
Buyers will look at
your home with an eye to how they can make it suit themselves,
realizing that making changes cost money. The result is that
they will discount the value of your home at least by the amount
of money they expect to spend for remodeling and
redecorating.
As an educated seller,
you have heard of fair market value. This typically means the
highest value an educated buyer will pay for your house.
However, fair market value is usually not the asking
price.
Your Realtor will
prepare a comparative market analysis of your house and give you
an estimate of the fair market value of your home. This will be
a range that factors in such elements as the local housing
market and sales prices of similar homes in your
neighborhood.
Before you set a price,
determine your priorities. Are you more concerned with selling
quickly or with getting the most money possible? Do you have a
predetermined deadline to relocate to a new job in another city?
Do you hope to move during the kids’ summer vacation? These
factors can be more important than getting a full price offer.
If you have the luxury of time, you might want to wait for just
the right offer before you go to the trouble of moving out and
searching for a new place to live.
Some sellers assume
that negotiation will be necessary to reach an agreement with a
buyer, so they pad their asking price. The danger of this
approach is that if you price your home too much above market
value, you'll get fewer showings and offers.
If you have priced your
house well but have not received a serious offer, consider
making concessions. This might be reducing your asking price. Or
it might be offering an incentive to buyers. For an incentive to
be successful in attracting a buyer, make your offer early in
the process. Your goal is for the buyer to believe that your
house offers the best value for the money.
When you consider a
purchase offer from a buyer, it's not just price that is
important. Net proceeds are key. A lower-price offer can yield
more money on your bottom line than a higher offer with
contingencies.
Make sure everything is
spelled out in the purchase agreement and that no verbal offers
or counteroffers are made. Be prepared to compromise.
"Win-win"
doesn't mean both the buyer and the seller get everything they
want. It means both sides will win some and give some. Meet in
the middle.
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Nothing, absolutely
nothing beats an intimate familiarity with homes for sale as
well as homes recently sold. My job is to provide the very best
information; YOU make the decisions. The better information I
provide, the better decisions you can make.
Contact me, Madison Monroe, for a full, frank discussion of your needs and a
dollars-and-cents evaluation of what options are best for your
situation. Experience the advantage of having a top professional
at your side, on terms you decide!
Madison Monroe
1234
Sunshine Parkway
Anytown, ST 12345
Telephone:
123.345.6789
Online: www.EliteLocations.com
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